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Privacy Policy

Viru Agency

Last updated: May 17, 2025

1. Introduction

At Viru Agency (hereinafter, “the Agency”), we value and respect the privacy of our users, clients, and collaborators. This Personal Data Protection Policy explains how we collect, use, store, protect, and share your information, in accordance with Law No. 29733 – Personal Data Protection Law, its Regulations approved by Supreme Decree No. 003-2013-JUS, and other complementary provisions.

2. Scope of Application

This policy applies to all personal data collected through the following channels:

Website: https://machupicchuguidetravel.com/
Contact forms, online reservations, and payments
Communications via email, social media, or instant messaging
Physical offices or in-person events
Partnerships with other agencies, hotels, and tour operators

3. Key Definitions

Personal Data: Information that allows a natural person to be identified or identifiable.
Data Subject: The natural person to whom the personal data pertains.
Personal Data Bank: An organized set of personal data, whether physical or digital.
Data Processor: The person who processes the data on behalf of the data bank owner.

4. Purposes of Processing

The Agency collects and uses personal data for the following purposes:

4.1 Main Purposes:
Manage reservations and tourist services.
Issue payment receipts and documents required by SUNAT (Tax Administration Service).
Coordinate transfers, tours, accommodations, and meals.
Provide assistance during the trip, including in emergencies.

4.2 Secondary Purposes (with prior consent):
Send personalized offers, promotions, tour packages, and newsletters.
Conduct satisfaction surveys and analyze user behavior.
Share travel experiences (with prior authorization) on our digital channels.

5. Data We Collect

Depending on the type of service contracted, we may collect:

  • First and last name
  • Identification document type and number
  • Nationality
  • Date of birth (for insurance or special rates)
  • Email and telephone number
  • Address
  • Emergency contact information
  • Relevant health information (diet, allergies, restrictions, disability)
  • Bank or credit card information (on secure platforms)

6. Legitimacy for Processing

We process your personal data based on:

Your free, express, and informed consent
The execution of a tourist services contract
Compliance with legal obligations (e.g., accommodation registrations)
Legitimate interest, when it does not violate your fundamental rights

7. Data Retention

The data will be retained for:

The time necessary to fulfill the purpose for which it was collected.
An additional period if there are legal, contractual, or accounting obligations.
Until the data subject requests its cancellation, whenever legally possible.

8. Information Security

We implement appropriate technical, organizational, and legal measures to protect your data:

SSL/TLS security protocols on the website
Encrypted backups stored on secure servers
Restricted access to personal data by staff
Confidentiality agreements and ongoing team training

9. Transfer of Personal Data

We will only share your information when necessary to fulfill the contracted service or due to legal requirements. Examples:

Hosting, transportation, guide, or travel insurance providers
SUNAT (National Tax Administration Service) or other regulatory entities
Technology and payment processing companies (with privacy agreements)

We do not sell or rent personal data.

10. Data Subject Rights

You may exercise the following rights:

Access: To know what data we have about you.
Rectification: To correct inaccurate or incomplete data.
Cancellation: Request the deletion of your data when it is no longer necessary.
Objection: Object to the use of your data for legitimate reasons.
Revocation: Withdraw the consent granted.

You can do so by writing to:
📧 reservas@viruagency.com
📍 Or by writing to: Av. Los Incas 829, La Torre Empresarial Building 705, Wanchaq, Peru.

11. Minors

We do not intentionally collect data from minors without the consent of their parents or guardians. If you are a parent or guardian and believe your child has provided us with data, please contact us to delete it.

12. Cookies and Similar Technologies

We use cookies to improve the website experience, analyze statistics, and display relevant content. Users can configure their browser to reject them if they wish.

13. Updates

This policy may be updated at any time. Changes will be communicated through the website. We recommend that you review it periodically.